Developments in Literacy – 2014 Ramadan Appeal

DESCRIPTION

Open Hand Media helped to create an entire Ramadan Appeal from the Content to the Appeal design and Email Communication and Social Media Strategy. Spanning all mediums Developments In Literacy was able to successfully raised over 125,000 dollars surpassing last years total.

The appeal focuses on the story of Hamida who's daughters starting teaching the family, including her (as the mother). The story reflects the community impact of educating a young girls in Pakistan.