Obviously yeast infections are not a “fun” subject to address! However Planned Parenthood needed a way to promote the fact that in addition to birth control, STD testing and cancer screenings, they also treat and can help diagnose yeast infections. Through the animation we created subtle references to the discomfort one might feel with a yeast infection. Deployed on Facebook and Instagram these videos help to bring awareness and make a connection to Planned Parenthood and treatment for yeast infections.